business

How to Get an Event Website

Q: How should I go about making a website for my event?

A: My favorite online tool for website design (hands down!) is Squarespace! Squarespace makes it easy to to build and manage a website. You are able to choose and pay for the domain and posting through Squarespace and the pricing is more cost effective than hiring a web designer. Most important, makes it easy to update information; blogging, pictures, event announcements, social media, you name it!! Anything you need to stay engaged with your attendees and drive ticket sales is very easy and seamless on this platform! It's also easy to add a ticket sales widget on the site! Eventbrite, TicketBud and Ticket Tailor are all compatible and easy to use with Squarespace. Just head over to squarespace.com.

If you are in need of further assistance, Events by Kirk offers event website design to help assist you with a successful event!! To move forward with event web design just send an email to brittany@eventsbykirk.com.

This post is one of the 31 Days of Event Advice. Throughout the month of January, Kirk will be answering questions that you have regarding your event. Comment below or contact me via any social media avenues with your questions, they will be answered throughout the month! #31daysofeventadvice

Buisness Lessons to be Learned from Pokemon Go

I know, that just from the title you're rolling your eyes right about now but stick with me, there are lessons to be learned from the genius' behind Pokémon. No, I am not a Pokemon Go player/addict but I not only appreciate the expert marketing, I will use them as an example for all future marketing campaigns.

 Like I said, I don't play but I have watched the brand progress and grow over the years through the eyes of my brother. He is 27, which means he was 7 years old in 1996 when Pokemon madness originally hit. I was with him while he watched back-to-back Pokemon Power Hours, when Pokemon wasn't on our tv he was collecting the cards and meeting up with his friends for Poke fights (or whatever you called it back then), there were Pokemon toys and Poke-balls everywhere in the house. They completely dominated the mid-late 90's not just in our household but in households across the WORLD! Movies, clothes, shoes, toys, halloween costumes... We should've purchased stock in Pokemon! Then finally in '98 they started releasing video games for Game Boy. I promise you, the only reason we got Game Boy Color was so Brian could play Pokémon (You're welcome Nintendo)! Then when Pokemon came out on Nintendo 64 it was over! Pokemon just continued to grow year over year becoming a staple in the lives of young millennials. If you were not apart of this generation or didn't have kids during this time, just know this has been a massive thing for 20 years strong.

What I like about Pokémon Go is that they took their current fan base, kept their entire concept or storyline and just incorporated the next level of technology; virtual reality! Companies and brands have been playing with virtual reality for the past 30 years. It has mostly involved glasses or purchasing large and expensive equipment. Pokémon Go made it easy; you use the phone you already carry in your hand all day! And the purpose of the show, movie, the card game and the video games is to "Catch 'em all". You catch the Pokémon, some are more difficult to find and they have different powers and they can battle each other. Pokémon Go just mirrors every storyline the brand currently had in place! The concept has never changed they just made the game more interactive in a very genius way!

If you are a business owner (most relates to brick and mortar and some mobile owners) stop turning your nose up at the Pokémon Go players, embrace them! Take down those "Pokémon are for paying customer's only" signs. These young people are scowering the cities and neighborhoods in tribes and for long periods of time. I know what you're thinking "They don't have any money!" "They will drive my customers away". Well, I say there's no room for agism when it comes to money! Even if in a group of 20 people 5 people purchase, that's 5 more purchases you had previously. PLUS, that's 20 people in your store taking pictures and checking in and promoting your business. It's a win/win for everyone! 

As a business owner you need to take advantage of new technology and trends. Even if Pokémon Go is a passing trend, take advantage of it while it's hot, the next trend will be along soon and you will be more adaptable to them as they come.

What can you do as a business? If you are a brick and mortar you can register your business as a Pokémon Gym and/or a PokeStop. Have specials for the Pokémon Go players, give discounts for those who are checking in and taking pictures of the Pokémon next to your product. Advertise your support of the game and even host a Pokémon Go meetup at your establishment! Working with the younger generation could lead to different opportunities in the future; hosting fundraising events and promotions, becoming a frequented coworking facility for entrepreneurs, hosting networking events and meetups, hiring an intern to assist with your social media presence, becoming a staple within the community and don't forget, these kids have parents! The point  is to think creatively about how to market your business and gain additional exposure and generate additional income.

Hate on the game all you want, you have to admit that this brand has cultivated a huge following. You should use the Pokémon brand as an example of how to not just have a brand but build a culture! Lesson's to take from Pokémon; consistency, stay true to your vision, and embrace the changes in times and technology.

Fear and Business Don't Mix

Photocred: Elite Daily

Photocred: Elite Daily

In launching a business there are several obstacles that present itself. One of the most damaging, I have found, are fears. The fear of success, the fear of failure, the fear to put yourself and your business out there, the fear of criticism.

This week I was inspired by Alex Beadon in reading her blog post “WHY Have I Been Afraid of Success” and I love to hear the reality of what other entrepreneurs are going through. When I look at how successful and how amazing a person she is its shocking/endearing to me that of all people she admits to fearing the circumstances that come along with success. This made me take a pause and be completely honest with myself; if this successful businesswoman has fears, I MUST have some that I am unwilling to admit. What is my fear about success and how is this fear holding me back from furthering the success of my business?

I feel as if I have these amazing spurts of productivity and there are a few minor goals per week that could significantly further the business that I am trying to grow, but what is it that blocks me mentally and prevents me from finishing these few items. What is it that makes me shove these goals to the bottom of my to-do list or makes me roll it over until the following week?

How can I work so hard and read about the steps to success and plan the future and visualize a successful business but still have hesitation or doubts?! After sitting down and brainstorming and being truly honest with myself its so clear what my holdbacks are. It is the instability and the unknown in taking the leap of working full time for myself. Frankly, I have a great job that I enjoy AND its in my industry, great benefits, a salary, stupid (good stupid!) paid vacation time, opportunity for growth. But I am working towards leaving the stability of all that to build my dream company. I fear my directors finding out my plans are not to continue with the company and them dismissing me before I have my goal savings, and I fear the initial 6 months when I finally leave the security of a steady and regular income to work full time for myself.

In the moment acknowledging these fears I felt such a sense of clarity and the determination to push forward and triumph over these fears. I know that all of these obstacles are what us entrepreneurs must go through to grow from good to great. For me, this is the path that I have chosen and I will not take anything less than vision I have for Events by Kirk.

I write all of this to say to my fellow entrepreneurs that you are not alone when it comes to having fears in starting your business. We will all be apprehensive or even fearful about one aspect of our company. The trick is not to let your fear become doubts in yourself or your vision. Take the time to recognize the fear that is holding you back and push to overcome that very obstacle.

What are your fears?? Leave a comment below sharing your fear. Put it out for the world to see! Take the control over yourself and your business.